Donor’s Money Isn’t Going Where They Think It Is
In a short by thought-provoking article in the Stanford Social Innovation Review, the authors point out the difference between what people feel they are doing with their donations (47% said assist the needy) and where their donations were actually going (6% actually). This is a big gap!
It’s even more astonishing that 67% of the people they asked “felt confident that their contributions would reach their intended targets.” On what basis did were these people so confident? This gets back to the question I asked in February - What % of your donations are to education? Health? Human Services? Most people don’t know.
I think that the number one issue here is that giving is a bit like a black box to most people. You respond to some appeal, give from the hip, and hope for the best. Hey! We’re talking about $223 billion in donations from individuals! Shouldn’t there be a better way to give so we can know where the money is going?
Stay tuned!
(p.s. thank you to Katya for highlighting the roundup post from Kivi.)
Filed under: Giving Patterns, Givving is Broken
