The 2008 Cone Cause Study is out. It continues to promote the mantra that cause marketing and engagement by companies has a meaningful impact with consumers, employees and other stakeholders. Here is a chart in the study (which you can download for free here).
“While the cause marketing of the past primarily targeted consumers in sales transactions, cause marketing today is often concerned with a company’s strongest ambassadors - its employees. Thanks to 24/7 technology and the increasingly blurred line between work and home, employees are seeking more purposeful work. Companies that provide substance and meaning will be rewarded with high employee pride, morale and retention. Cone’s research shows that there is a spectrum of opportunities employees feel it is important for their employers to provide, including:”
Filed under: Workplace Giving | Tagged: Workplace Giving, employee, employee giving, Cone, cause engagement
