Posted on July 17, 2008 by jtreadway
Nancy Schwartz just awarded winners in her “best taglines” contest - Getting Attention Nonprofit Tagline Awards. In general, most company taglines - nonprofit or for profit - are worthless. A tagline should relate to your mantra or vision about what you want to be. “Ultimate Driving Machine” from BMW is a great example [...]
Filed under: Givving is Broken, startup | Tagged: taglines, marketing, branding | No Comments »
Posted on July 9, 2008 by jtreadway
Seth Godin has a great post from yesterday called “Let me see.“ It’s 18 ideas of how to present data in a way that is more valuable - such as a list of doctors in my down sorted by malpractice rate or car models sorted by crash and repair data (I’d add injuries and fatalities [...]
Filed under: Giving Patterns, Givving is Broken, Taxonomies | Tagged: seth godin | No Comments »
Posted on May 12, 2008 by jtreadway
Givvy - Giving Management + Network for Good | NetSquared, a project of TechSoup.org
Hi Friends - we’ve just entered the NetSquared DonateNow Challenge sponsored by the Case Foundation in conjunction with our donation partner, Network for Good.
We’re competing for a $10k prize from the Case Foundation - so if you think we’re onto something, please [...]
Filed under: Development, Fundraising, Givving is Broken | Tagged: net2, netsquared, techsoup | No Comments »
Posted on May 6, 2008 by jtreadway
In a short by thought-provoking article in the Stanford Social Innovation Review, the authors point out the difference between what people feel they are doing with their donations (47% said assist the needy) and where their donations were actually going (6% actually). This is a big gap!
It’s even more astonishing that 67% of the people [...]
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Posted on February 26, 2008 by jtreadway
There are over 1.3 million nonprofits in the U.S., two-thirds of which are considered “public charities.” There’s a real long-tail phenomenon here in that very few nonprofits get to any real size. In fact, over 81% of U.S. nonprofits see less than $1 million in annual revenues, and 93% are under $5 million according to [...]
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Posted on December 12, 2007 by jtreadway
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
-John Wanamaker, US department store merchant (1838 - 1922)
What about the money I send to charity? I really don’t know how much of the money I send every year to my charities is wasted. I do know it’s greater [...]
Filed under: Givving is Broken | Tagged: donations, effectiveness | No Comments »
Posted on November 27, 2007 by jtreadway
According to the Associated Press, Everson has been forced out after less than 1/2 a year on the job because of “an inappropriate relationship with a subordinate.” Ironically, one of the reasons Everson agreed to meet with me in July was because I was highly critical of his selection of a former IRS employee (where Everson had been Commissioner) as the new ombudsperson of the Red Cross and he wanted to set the record straight about his integrity and the way he would run the IRS.
Filed under: Givving is Broken | Tagged: Red Cross, Trent | No Comments »
Posted on November 20, 2007 by jtreadway
I came across a great version of the venerable poem today. It’s in a draft white paper on the Sea Change Strategies website entitled “A Procrastinator’s Guide to Year-End Fundraising.” The audience for the paper is fundraisers - those responsible for parting donors from their money. The poem, however, highlights one of [...]
Filed under: Givving is Broken | Tagged: Giving Challenges, Problems | No Comments »
