So back in January I posted about a survey we did.  The chart that shows the results of the in-depth survey about the Givvy concept is below.  As mentioned at the start of the year – we were really psyched about the results and it gave us a big boost to get the product development kicked into high gear.

I was at lunch today with my friend Myron Kassaraba and at one point he mentioned his friend Jeb Hurley at Resonance Technologies.  Jeb was actually very generous and helped us with this survey. Our experience with the guys at RT was overwhelmingly positive.

First, their methodology is really great and gets at the underlying motivations.  Anybody can ask simple questions like “would you try this?” and get a bunch of junk data that does not correlate well with the real world.  Resonance gets their respondents to provide in-depth answers as to what they like and dislike about an idea/product concept, and most importantly – how does it make them feel.  From their they can really get at the motivations and underlying needs of the target audience in a way that is much more predictive than traditional survey.

Perhaps importantly for smaller companies, start-ups, VCs and others looking to validate a company (or even a nonprofit service), Resonance can do all of this without breaking the bank.  The service we used – RezTech Predictor – has a base cost of only $9,950.  A traditional survey from one of the larger firms can run into the $50k range very quickly.

I highly recommend you guys check out Resonance Technologies.  If you want an intro to Jeb, let me know.