Cone Cause Study - Employee Engagement

The 2008 Cone Cause Study is out.  It continues to promote the mantra that cause marketing and engagement by companies has a meaningful impact with consumers, employees and other stakeholders.  Here is a chart in the study (which you can download for free here).
“While the cause marketing of the past primarily targeted consumers in sales [...]

Workplace Giving

Over the last few days I have been looking for good research on workplace giving.  I have to conclude that there’s not a lot, or that I’m just not good at finding it.  There’s some content at Charity Navigator and many charities have information on their sites about how to support them in the workplace.  [...]