Posted on October 2, 2008 by John Treadway
The 2008 Cone Cause Study is out. It continues to promote the mantra that cause marketing and engagement by companies has a meaningful impact with consumers, employees and other stakeholders. Here is a chart in the study (which you can download for free here).
“While the cause marketing of the past primarily targeted consumers in sales [...]
Filed under: Workplace Giving | Tagged: Workplace Giving, employee, employee giving, Cone, cause engagement | No Comments »
Posted on May 22, 2008 by John Treadway
Over the last few days I have been looking for good research on workplace giving. I have to conclude that there’s not a lot, or that I’m just not good at finding it. There’s some content at Charity Navigator and many charities have information on their sites about how to support them in the workplace. [...]
Filed under: Giving Patterns, Workplace Giving | Tagged: work, giving at work, Workplace Giving, united way, combined federal campaign, cfc, uwa | 2 Comments »
